Alberto Mattiacci - Storytelling about wine Attilio Scienza - terroir immagination or reality Alberto Palliotti - innovative aspects Luca Tonnato - zonation studies Diego Tomasi - soil and roots Lucio Brancadoro - rootstocks Luigi Mariani - technical data Paolo Storchi - abiotic stress Edoardo Costantini - Podere Forte and Banfi terroir Giovanni Mattii - Leaf efficiency Edoardo Costantini - San Felice and Famiglia Cecchi terroir Luigi Mariani - water balance Luigi Mariani - climate change Paolo Storchi- abiotic stress Edoardo Costantini - Tre Rose and Vallonia terroir Andrea Guiso - history or tradition Alberto Mattiacci - Storytelling about wine Bruno Caprioli - communicating the value of land Lorenzo Zanni - the wine business Angelo Riccaboni - sustainability challenge Sebastiano Grandi - omnichannel challenge Giovanni Mattii-Vine nutrition Giovanni Mattii-Planting density