Research on Neuromarketing and Storytelling of Sangiovese

Research on Neuromarketing and Storytelling of Sangiovese

Event

Presentation of research grants

“Reactions of the human mind to neurological stimuli perceived in a Sangiovese - based wine tasting" 
Prof. Fabio Babiloni, Sapienza University of Rome

“Communication of Sangiovese in foreign markets.”
Prof. Costanza Nosi, LUMSA University of Rome

 

Moderators:
Dr. Rodolfo Maralli, President of Fondazione Banfi
Prof. Attilio Scienza, Scientific President of Sanguis Jovis - Alta Scuola del Sangiovese
Prof. Alberto Mattiacci, Scientific Director of Sanguis Jovis - Alta Scuola del Sangiovese

 

April 16, 2018, at 3 PM
Vinitaly - Verona fiere
Castello Banfi Stand Pav. 9/D6

info@fondazionebanfi.it